April 20th—colloquially referred to as 420—is the biggest day of the year for weed sales. Each year, Leafly creates a unique 420 campaign to promote engagement on the site and sales for dispensaries and brands across the US and Canada. Working with a team of creatives, Carling helped craft the 2023 campaign: Weed is Fun. Contributing copy for a variety of B2C assets alongside a separate B2B campaign, Carling played an integral role in boosting traffic and overall sales for Leafly and its partners.