SHW Jewelry
A fine jewelry brand based in New York City, SHW Jewelry crafts forward-thinking pieces for people of all genders. Inspired by the brand’s focus on the intersection of art and everyday life, Carling helped SHW reinvigorate their brand voice. Crafting copy for SHW’s website—as well as PR and marketing materials—Carling developed a voice for the brand that gracefully reflects their unique ethos.